References
Scratches Product Category Performance Audit & Optimisation
For a lottery operator, facing scratches revenue & profitability performance issues, we have performed the category product portfolio scratches category performance audit across the whole marketing mix, identified areas for improvement and recommended changes to drive immediate and long-term revenue and profitability growth.
New Scratches Strategy Development
We have assisted Client’s team to develop a new scratches category strategy, redefining and broadening its product portfolio, increasing its player attractiveness, optimizing its pricing, retail presence and marketing communication support, with the aim of growing the category penetration, its revenues and profitability.
Lottery Organisation Performance Benchmarking
For a lottery operator, we performed a benchmarking analysis of an operator's operational and financial performance, based on selected KPIs, against the selected peers and the best-performing European lottery operators. Based on this analysis, we compiled and delivered a list of opportunities for further growth and efficiency improvements.